Embedded on the CBC

Aboriginal participants now have a chance to hang with Thunder Bay Mayor Keith Hobbs, the CBC newsroom, a Thunder Bay police officer or a mining company executive for a day thanks to CBC Thunder Bay’s new radio project — Embedded.
“It’s our version of reality TV, without the TV,” said Susan Rogers, program manager for CBC Thunder Bay. “Think Fear Factor without the fear but maybe discomfort with, for example, the police force. This is your chance to get right inside, observe and ask questions.”
Developed by CBC Thunder Bay reporter Jody Porter, the project offers ordinary Aboriginal and non-Aboriginal people the chance to explore, examine and experience life outside their cultural comfort zone. People will be invited to embed themselves in a cross-cultural experience where they will be encouraged, and welcomed, to ask any question they want.
“While a non-Aboriginal person will have the chance to spend time with NAN Grand Chief Harvey Yesno for the day, an Aboriginal person can spend the day with Mayor Keith Hobbs,” Rogers said.
Interested people can make a pitch to get involved in the project at the Embedded link on the cbc.ca/thunderbay website.
“Our hope is that individuals from both communities who engage in the project will come away with a new understanding from their experience — and have a lot of fun in the process.”